When Matt, one of the founders was getting married, he wanted to add some color to his standard black and white tuxedo and figured socks were the perfect way to do that. He went online and sought out a place that specialized in socks for wedding parties, where he could find fun, affordable socks in popular designs. To his surprise, there wasn't a sock company or store that targeted wedding parties. So he set out to do something about that.

Enter No Cold Feet. We want you to be able to find fun, colorful, quality socks for your big day. Whether you're buying for the groom, groomsmen, father, grandfather, or the whole wedding party, No Cold Feet is committed to providing you a well designed, high-quality, and fun socks with great service.  

No Cold Feet may have been Matt's idea, but the name is all Mari, the other founder and Matt's wife. Maybe you caught it, but if not, No Cold Feet has a double meaning: keeping your feet warm (you know... with socks), but also a reference to pre-wedding jitters (and preventing them!).